Why go circular?
The textile industry is the second-largest polluter globally, prompting a critical need for change. With increasing global development and political calls for a circular economy, companies face escalating pressure to enhance their sustainability practices.
Here are some reasons, why now is the best time to start your resale-program.
act sustainably
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Extending the lifespan of a garment can reduce its CO2-footprint by up to 20%. So keeping well-made garments out of landfills, repairing them if needed and finding them a new home should be a top priority on your sustainability strategy.
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As a fashion brand or retailer, it's time to take responsibility for the impact your products have on our environment. By starting a secondhand program, you can leverage your role model function and inspire your customers to embrace sustainable practices.
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Contribute towards climate goals: Make your contribution towards domestic and international goals such as the Net-Zero-Goal of Zürich, the EU Green Deal, or the Parisian Climate goals.
seize new opportunities
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The second-hand market is experiencing continued and significant growth globally. In Switzerland, 61% of the population bought second-hand in 2022, with over 500,000 used clothes sold on Ricardo in 2023, contributing to a 20-30% annual market growth.
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Second-hand shopping has shown a tendency to contribute to larger baskets. Thanks to resale you can capitalize on growth opportunities and increase sales without increasing your carbon emissions.
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Pandemics and conflicts can have a huge effect on global supply chains. With a resale-program that sources its gear from local wardrobes, your supply chain suddendly becomes very independent from gobal developments – and gives back to your local customers and community.
Sharpen your brand image
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Attracting new customers and brand enthusiasts is key for business success. Trade-in programs not only grab their interest but also help build strong customer loyalty.
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Introducing a resale program that offers your customers an innovative way of responsible shopping helps you elevate your brand’s image and to position and differentiate yourself.
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More and more consumers want to be part of the solution and buy mostly second-hand. Start offering them what they’re asking for with a custom resale program and authenticated second-hand goods.